Hey all, Dog here. I've been thinking about the public relations side of the Yosemite situation, specifically related to the Jan situation. What follows are simply my own thoughts on the matter - I was not there, I am no expert, I don't have all the facts, blah, blah. . .
By any account, what happened with Jan was a worst-case scenario in terms of publicity. Perhaps not with the NPS, but certainly with the general public. A nice woman went in with her husband - and media and onlookers - watching the whole thing. This has had enormous resonance with non-jumpers; about 50% of the time when I mention my BASE activities, folks will say "oh, like that woman who died in Yosemite trying to prove BASE is safe? I saw that on the TeeVee!"
What's done is done, and the damage done to BASE by her death is a tiny fraction of the pain her friends and family have surely suffered. Everything in perspective.
That said, what's next? We've left the public with a worst-case scenario view of our sport: adrenaline-addled death junkies throwning themselves willy nilly off big cliffs with death a high likelihood, if not a certainty. The NPS in this scenario is rightly concerned that the grisly task of cleaning up after these death wishers who jump off cliffs isn't what they signed up for. In this scenario, NPS legalizing BASE would be like legalizing suicide. In fact, for many whuffos I suspect Jan's death cemented a strong relationship of BASE = suicide in their minds.
Several jumpers I know look on that incident as an almost unrecoverable blow to efforts to get legal access to NPS objects. I can see their point, however here's another angle: the worst-case scenario (or close to it) has happened. Now, what's to lose by trying something else? Honestly, how much worse could it get? Well, I guess a BASE jumper could blow up a building or something, but other than that the nationally-TeeVeeized footage of a pretty BASE jumper hitting the talus while protesting for easy access is pretty close to bottom.
By this logic, doing SOMETHING now to turn the public's mind away from BASE = death can't help but be better than doing nothing. What people remember about BASE is what they last saw: death. We need to change that perception and not let Jan's death linger further in the minds of the public (insofar as "the public" can really be said to have a mind).
Here's an hypothesis: stage another El Cap jump in memoriam of Jan and others who have died directly because of the NPS discrimination against jumpers. Organize press kits, statistical data, talking points, etc. beforehand. ##### coordinating with the NPS - they are the murderers who caused Jan to use crappy old gear and thus go in, among many other deaths they have caused to BASE jumpers.
The best defense is a good offense. Go on the offensive with the NPS. Paint them as the CAUSE of BASE deaths on their lands through their single-minded prosecution of jumpers. Point out the # of deaths of climbers in an average year in the Valley, and how the NPS actually organizes a Search and Rescue team for climber recovery (and hikers too.), manned by climbers and supported by climbers. Point out that a BASE advisory committee in the Valley (and other NPS lands) could set policy and coordinate safety measures to help GUIDE jumpers to safe jumps, not force them to do so.
Beat the drum over and over that Jan died because the NPS confiscates gear from jumpers. Frank Jr. died. Others have died. The NPS sure doesn't confiscate climbing gear, or arrest climbers, or make climbers sneak around and nail scary A5 aid lines at night to avoid fines and potential jail time.
Frankly, there is precedent in the moves in the western U.S. to allow more free use of public resources in our effort to get BASE opened in the Valley. There are more than a few libertarian lawmakers in Congress nowadays, from the left and right. The era of "big brother government protecting us from ourselves" is pretty much over, at least intellectually. The libertarians are both from the left and the right politically, but they are there and they won't like to hear that the NPS has a stiffie for a tiny segment of folks that like to use publicly-owned lands to do silly stuff - while harming NOBODY in the process save, perhaps, themselves which is unlikely but a reality of being alive.
I'm not suggesting we run into the arms of the Wise Use movement. Still, the NPS is loathe to be painted as an insensitive, bureaucratic, policy-setting blob in today's political climate. Heck, if BASE jumpers would be willing to voluntarily pay $50 a jump to help fund rescue operations and safety/educational materials in the Valley, that generates cash for the NPS and helps to support our costs instead of the average Joe Taxpayer indirectly funding BASE on NPS land.
Anyway, I ramble. My hypothesis is to get back out in the public eye and make a stand. Don't crawl into the shadows and lick our wounds re Jan. Beat the drum that Jan died needlessly, because of the NPS not because of BASE. Have a protest jump every friggin' month off El Cap. Make it a media circus. Have some crazy Aussie fly a wingsuit in circles around the valley, amazing everyone and dumping at 200 feet. Ok, nix that last part, but keep the flowing, blonde locks of hair.
Christ, 200,000 people come to watch jumpers make a boring 900 foot bridge jump in West Virginia. The public is obsessed with BASE when it is presented the right way. How many folks really think it is totally cool that folks jump OFF of El Cap, the most impressive piece of rock in the country? Perhaps the prettiest cliff in the world, in the eyes of many? Lots of people think this is rad, if we can dispel the miasma of death that clings to BASE in the U.S.
Oh, also we should coordinate with the climbing community on this one. Natural allies, but not much bridge-building on the Valley issue that I can see. In fact there is bad blood from the Frank tragedy, from what I hear. Let's build that bridge and have climbers support us in our efforts to have equal treatment. But that's a different thread entirely, I suspect.
Thoughts? Criticism? Alternative hypotheses?
Peace,
D-d0g
ddog@wrinko.com
www.wrinko.com




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